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Regular monitoring and analysis of citation flow are essential for SEO professionals to evaluate the effectiveness of their link-building efforts. By tracking changes in citation flow over time, they can identify trends, patterns, and potential issues that may impact a webpage's performance in search engine rankings. It provides valuable insights into the success of link-building campaigns and guides further optimization strategies. While citation flow is an important metric, it should be considered alongside other metrics such as trust flow and topical relevance. Trust flow, developed by Majestic as well, evaluates the reliability and trustworthiness of the linking websites. Combining citation flow with trust flow provides a more accurate picture of a webpage's authority and credibility, as it considers both the quantity and quality of the backlinks. In conclusion, citation flow is a significant metric in SEO that measures the influence and authority of a webpage based on its backlink profile. It helps SEO professionals assess the impact of a webpage within the online ecosystem, providing valuable insights into its potential for higher search engine rankings. By focusing on acquiring high-quality backlinks, regularly monitoring citation flow, and considering it alongside other metrics, SEO professionals can enhance a webpage's visibility, authority, and overall performance in search engine results.

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